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Vice President, Sales - Diversified Channel in Santa Ana, CA at Behr Process Corporation

Date Posted: 4/15/2019

Job Snapshot

  • Employee Type:
  • Location:
    Santa Ana, CA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Job Description

The Company

Masco Corporation (NYSE:MAS), with 2018 sales revenue of over $8 Billion, is one of the world’s largest manufacturers of brand-name products for the home improvement and building product markets. Masco is also a leading provider of a variety of building products and services.  Our home products include faucets, kitchen and bath cabinets, paints and stains, bath and shower units, spas, showering and plumbing specialties, windows and decorative hardware.  We have market leading brands in architectural coatings (Behr®, KILZ®, Marquee®,  home hardware and other specialty products (Arrow®, Hot Springs Spas®, Brainerd®, Liberty Hardware®), windows (Milgard®, Griffin®, Premier®), plumbing (Delta®, Hansgrohe®, Axor®, Brizo®, Bristan®, BrassCraft®, Cobra®), cabinetry (KraftMaid®, Merillat®, Quality®, Moores®), and bathing (Aqua Glass®, American Shower & Bath®, Huppe®).

As a business unit of Masco Corporation, Behr Paint Company (BPC) is one of America’s leading manufacturers of premium architectural coatings including primers, one-coat paints, spray paints and rust-preventive coatings.  BPC manufactures industry leading architectural coating brands and products such as Behr Premium Plus® and Marquee® paint lines, KILZ® brand primers, KILZ® Casual ColorsTM one-coat paints and KILZ® PRO-X TM.

Position Summary                           

This position will lead the overall sales activity for Behr Paint Company’s (BPC) Diversified Channels BU, including directing and overseeing the Diversified Channel’s US and Canada field sales, sales support, sales operations, and merchandising functions.  The strategic plan calls for a doubling of the current business in the next 2-3 years. The incumbent will also create, lead and design sales strategies to maximize the Diversified Channel’s market penetration and overall revenue. Responsibilities also include providing leadership, direct service and support for customer accounts and field sales personnel. 

Position responsibilities include:

  • Develop and implement the strategic sales plan for BPC’s Diversified Channel’s brands including KILZ® entry into adjacent categories as well as other architectural coatings brands.
  • Develop effective senior level relationships with key Home Center and Hardware customers (i.e., THD, Lowe's, Walmart, Ace, Do It Best, True Value, Menards etc.)
  • Develop and implement a business plan to expand into Mass Market and eComm paint channels.
  • Direct and oversee sales, sales support, and operations functions for an assigned region to ensure adequate inventory levels and product availability to maximize regional sales volume, inventory turns, and market penetration.
  • Recruit, select, train, direct, motivate, support, develop and evaluate regional field sales, sales support, and operations personnel.
  • Analyze sales information and set key performance goals to manage inventories, maximize SKU productivity and oversee execution of category management action plans to meet or exceed key performance indicators.
  • Develop working relationships with all customer and Company representatives, monitor in-store service levels and resolve problems not successfully resolved between field sales and store personnel.
  • Lead efforts to improve work processes and build customer partnerships to meet or exceed customer expectations and increase competitive loyalty.
  • Coordinate Operations to meet customer product and distribution requirements; work with Marketing to develop in-store POP and training information.
  • Direct and oversee new store openings, new product introductions and implementations, product knowledge training, special events, merchandizing strategies, store remodels and resets based on local demographics to achieve best-in-class product mix.
  • Manage budget, sales expenses and maintain required documentation for audits, accounts payable and account-related expenses. 
  • Convey the Company’s quality vision to employees and customers and support their participation in the Company’s quality improvement effort.
  • Communicate internally on competitive information, customer activities, plans and service issues. 

Position / Candidate Requirements

The successful candidate will need to have the following:


A Bachelor degree in Business, Marketing or related work experience equivalent.  MBA or advanced degree preferred. 

Work Experience:

•Minimum of 15 years of successful sales experience with at least 10 years of sales leadership experience in the Home Improvement Industry.  Prefer paint/coatings industry experience.

  • Demonstrated experience developing new profitable business relationships with big box retailers as well as dealers and distributors. Prefer experience in selling product and services into additional retail channels, including Mass and eComm.

Skills, Knowledge and Abilities:

  • Broad knowledge of sales principles and practices.
  • Broad knowledge of retail industry, sales, marketing, merchandising, distribution, and customer supply chain knowledge and practices. 
  • Broad knowledge of the coatings industry, company product lines, competitive features and coatings applications knowledge.
  • Ability to create and develop innovative sales programs which directly support the achievement sales and profitability goals.  Ability to plan, organize and implement complex initiatives.
  • Ability to deal with ambiguity, manage diversity and drive for results.
  • Must have strategic agility, organizational ability, and successful track record for building effective teams.
  • Thinks operationally and strategically, analyzes issues, uses sound judgment, generates new ideas/goes beyond the status quo.
  • Influence and motivate others, coach and develop, foster teamwork, steps forward to address difficult issues, provides clear direction, and champions change.
  • Effective communication, selling and relationship skills with internal and external customers at all levels
  • Must have analytical, planning and decision making skills; and demonstrated ability to use sales data for business decisions.
  • Demonstrated fiscal responsibility and business ethics.
  • Computer skills including Microsoft Office applications along with eBusiness and Social Media experience.

Behr Paint Company is an Equal Opportunity Employer with a culture that supports our commitment to diversity and inclusion                                                                  


Full or Part Time

Full time

BEHR is an equal opportunity employer. Applicants are considered for all positions without regard to race, color, religion, gender, sexual orientation, protected status as a veteran, national origin, age, disability, genetic information, gender identity, or any other legally protected status under federal, state or local law.

BEHR is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish
E-verify Right to Work Poster: EnglishSpanish

No visa sponsorship is available for this position, unless specified within the job description.


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